Product Advertisement Material
PERTEMUAN 1
🔎 ADVERTISEMENT DETECTIVE
Materi: Mengenal Advertisement
1. Pengertian Advertisement
Advertisement atau iklan adalah teks atau pesan yang bertujuan untuk memperkenalkan, memberikan informasi, menarik perhatian, dan membujuk seseorang untuk membeli atau menggunakan suatu produk atau jasa.
Contoh:
NEW SAFETY GOGGLES
Protect Your Eyes, Protect Your Future!
Comfortable, Strong, and Durable.
Get Yours Today!
2. Tujuan Advertisement
Advertisement bertujuan untuk:
Inform → memberikan informasi tentang produk.
Attract → menarik perhatian calon pelanggan.
Persuade → membujuk calon pelanggan.
Promote → mempromosikan produk.
Sell → meningkatkan penjualan.
3. Unsur-Unsur Advertisement
| Unsur | Contoh |
|---|---|
| Product Name | Safety Goggles |
| Picture | Gambar produk |
| Description | Strong and comfortable |
| Function | Protect your eyes |
| Advantages | Durable and lightweight |
| Price | Rp50,000 |
| Slogan | Protect Your Eyes! |
| Call to Action | Get Yours Today! |
4. Vocabulary
Product vocabulary:
product = produk
tool = alat
equipment = peralatan
machine = mesin
material = bahan
steel = baja
aluminum = aluminium
workshop = bengkel
customer = pelanggan
price = harga
quality = kualitas
advantage = keunggulan
5. Contoh Advertisement
🔧 PREMIUM TOOL HOLDER
Strong, Accurate, and Durable!
Made from high-quality steel.
Perfect for machining work.
Only Rp150,000!
Work Smarter, Machine Better!
Order Now!
🎯 Fokus Keterampilan
Peserta didik mampu mengidentifikasi tujuan dan unsur-unsur advertisement.
PERTEMUAN 2
🔧 KNOW YOUR PRODUCT!
Materi: Describing a Product
Pada pertemuan ini siswa belajar mendeskripsikan produk Teknik Pemesinan.
1. Product Identity
Informasi dasar produk:
What is the product?
It is a tool holder.
What is it made of?
It is made of steel.
What is it used for?
It is used to hold a cutting tool.
2. Adjectives for Products
| Adjective | Arti |
|---|---|
| strong | kuat |
| durable | tahan lama |
| accurate | akurat |
| precise | presisi |
| affordable | terjangkau |
| practical | praktis |
| lightweight | ringan |
| heavy | berat |
| high-quality | berkualitas tinggi |
| efficient | efisien |
| safe | aman |
| reliable | dapat diandalkan |
3. Pola Kalimat
It is + adjective.
It is strong.
It is durable.
It is practical.
It is made of + material.
It is made of steel.
It is made of aluminum.
It is used to + verb.
It is used to hold a tool.
It is used to cut metal.
It can + verb.
It can cut metal.
It can reduce vibration.
4. Contoh Deskripsi
This is our tool holder. It is made of high-quality steel. It is strong, durable, and precise. It is used to hold a cutting tool during machining. It is practical and easy to use.
🎯 Fokus Keterampilan
Peserta didik mampu mendeskripsikan identitas, bahan, fungsi, karakteristik, dan keunggulan produk.
PERTEMUAN 3
📢 MAKE IT ATTRACTIVE!
Materi: Offering and Persuading
Siswa belajar menawarkan dan meyakinkan calon pelanggan.
1. Asking About Customer Needs
What are you looking for?
What kind of tool do you need?
Are you looking for a durable tool?
Do you need a new tool holder?
2. Offering Products
Can I offer you this product?
Would you like to try our product?
How about this one?
Why don't you try this product?
Would you like to take a look?
3. Persuading Customers
It is a great choice.
It is strong and durable.
It is affordable and high-quality.
It is perfect for your workshop.
You will love its quality.
4. Call to Action
Get yours today!
Try it now!
Order now!
Don't miss this opportunity!
Contact us today!
5. Contoh Dialog
Seller: Good morning. What are you looking for?
Customer: I'm looking for a durable tool holder.
Seller: How about this one?
Customer: What is it made of?
Seller: It is made of high-quality steel. It is strong and durable.
Customer: How much is it?
Seller: It is Rp150,000.
Customer: It sounds good.
Seller: Would you like to try it?
Customer: Yes, I'd like to.
🎯 Fokus Keterampilan
Peserta didik mampu menggunakan ungkapan offering dan persuading dalam percakapan sederhana.
PERTEMUAN 4
✨ CATCHY SLOGAN CHALLENGE
Materi: Slogan and Tagline
1. Pengertian Slogan
Slogan adalah kalimat singkat yang mudah diingat dan digunakan untuk menarik perhatian serta memperkuat pesan sebuah produk.
2. Ciri-Ciri Slogan
Slogan yang baik harus:
Short → singkat
Catchy → menarik
Memorable → mudah diingat
Relevant → sesuai produk
Persuasive → meyakinkan
3. Contoh Slogan Teknik
Work Smarter, Machine Better!
Strong Tools, Better Results!
Precision Starts Here!
Built Strong. Built to Last.
Quality You Can Trust.
Better Tools, Better Work.
4. Formula Membuat Slogan
Product benefit + positive message
Contoh:
Durable Tool → Built to Last!
Accurate Product → Precision You Can Trust!
Strong Product → Strong Tools, Better Results!
5. Language Focus
Gunakan kata-kata positif:
better
stronger
smarter
faster
safer
easier
reliable
professional
quality
precision
🎯 Fokus Keterampilan
Peserta didik mampu menganalisis dan menciptakan slogan yang kreatif, singkat, relevan, dan persuasif.
PERTEMUAN 5
🎨 DESIGN YOUR BANNER!
Materi: Struktur dan Bahasa Banner Iklan
1. Bagian-Bagian Banner
Banner iklan harus memuat:
PRODUCT NAME
PREMIUM TOOL HOLDER
PICTURE
Foto/gambar produk.
SLOGAN
Work Smarter, Machine Better!
DESCRIPTION
Made from high-quality steel.
FUNCTION
Used to hold cutting tools.
ADVANTAGES
Strong, durable, and precise.
PRICE
Only Rp150,000!
CALL TO ACTION
ORDER NOW!
2. Language Patterns
Introducing
Meet our new product!
Introducing our latest tool!
Describing
It is strong and durable.
It is made of high-quality steel.
Promoting
It is perfect for your workshop.
It is a great choice for professionals.
Offering
Try it now!
Get yours today!
3. Contoh Banner
🔧 PREMIUM TOOL HOLDER
Work Smarter, Machine Better!
Made from high-quality steel.
✅ Strong
✅ Durable
✅ Precise
✅ Easy to useOnly Rp150,000!
⭐ GET YOURS TODAY!
🎯 Fokus Keterampilan
Peserta didik mampu menyusun informasi dan bahasa iklan ke dalam desain banner yang menarik.
PERTEMUAN 6
⭐ MAKE IT BETTER!
Materi: Evaluating and Revising Advertisement
Siswa belajar menilai dan memperbaiki iklan.
1. Language Check
Periksa:
Spelling
durabel ❌ → durable ✅
Grammar
It made of steel. ❌
It is made of steel. ✅
Word choice
Very good quality → High-quality
2. Content Check
Pastikan banner memiliki:
☑ Product name
☑ Product picture
☑ Description
☑ Function
☑ Advantages
☑ Price
☑ Slogan
☑ Call to action
3. Design Check
Banner harus:
mudah dibaca;
tidak terlalu penuh;
memiliki informasi yang jelas;
memiliki gambar yang relevan;
memiliki slogan yang terlihat;
menarik perhatian.
4. Giving Feedback
Gunakan:
I like...
I think the best part is...
You should improve...
Maybe you can add...
I suggest...
5. Two Stars and One Wish
⭐ Star 1: Something I like.
⭐ Star 2: Something that is good.
💡 Wish: Something that can be improved.
🎯 Fokus Keterampilan
Peserta didik mampu mengevaluasi dan memperbaiki iklan berdasarkan isi, bahasa, dan desain.
PERTEMUAN 7
🎤 BE A PRODUCT PROMOTER!
Materi: Product Presentation
Siswa mempersiapkan presentasi promosi produk.
1. Greeting
Good morning, everyone.
Hello, everyone.
2. Introducing the Product
Today, we would like to introduce our product.
Let us introduce our new product.
3. Product Description
Our product is a tool holder.
It is made of high-quality steel.
4. Function
It is used to hold cutting tools.
5. Advantages
It is strong, durable, and accurate.
One of its advantages is its durability.
6. Offering
Would you like to try our product?
Why don't you try this product?
7. Persuading
It is a great choice for your workshop.
It offers excellent quality at an affordable price.
8. Call to Action
Get yours today!
Don't miss this opportunity!
9. Closing
Thank you for your attention.
Thank you for listening.
Contoh Presentasi
Good morning, everyone.
Today, we would like to introduce our product, Premium Tool Holder.
It is made from high-quality steel. It is strong, durable, and precise. It is used to hold cutting tools during machining.
This product is perfect for workshops because it is practical and reliable.
Would you like to try our product? Get yours today!
Thank you for your attention.
🎯 Fokus Keterampilan
Peserta didik mampu menyusun dan melatih presentasi promosi produk secara runtut dan percaya diri.
PERTEMUAN 8
🏆 MACHINING PRODUCT EXPO
Materi: Product Promotion and Presentation
Pertemuan terakhir berfokus pada praktik nyata mempromosikan produk.
1. Review Presentation Structure
GREETING
↓
INTRODUCTION
↓
PRODUCT DESCRIPTION
↓
FUNCTION
↓
ADVANTAGES
↓
OFFERING
↓
PERSUADING
↓
CALL TO ACTION
↓
CLOSING
2. Question and Answer
Setelah presentasi, peserta didik harus mampu menjawab pertanyaan.
Question:
Why should I buy your product?
Possible answer:
Because it is strong, durable, and affordable.
Question:
What makes your product special?
Answer:
Our product is made from high-quality steel and has a precise design.
Question:
Who is your target customer?
Answer:
Our target customers are machinists, workshops, and students.
Question:
Why is your product worth the price?
Answer:
Because it has high quality, is durable, and can be used for a long time.
3. Materi Bahasa yang Harus Dikuasai
Pada akhir pembelajaran, peserta didik diharapkan mampu menggunakan:
Product vocabulary
tool, machine, steel, equipment, workshop, quality
Descriptive language
strong, durable, accurate, practical, affordable
Offering
Would you like to try...?
Persuading
It is a great choice because...
Call to action
Get yours today!
Presentation
Today, we would like to introduce...
🎯 Target Akhir
Peserta didik mampu membuat banner iklan berbahasa Inggris berdasarkan produk hasil Teknik Pemesinan dan mempresentasikan serta menawarkan produk tersebut secara informatif, kreatif, persuasif, dan percaya diri.
📚 PETA MATERI 8 PERTEMUAN
| Pertemuan | Materi Utama | Kemampuan yang Dikembangkan |
|---|---|---|
| 1 | Advertisement | Mengidentifikasi unsur iklan |
| 2 | Product Description | Mendeskripsikan produk |
| 3 | Offering & Persuading | Menawarkan produk |
| 4 | Slogan & Tagline | Membuat slogan |
| 5 | Advertisement Banner | Mendesain banner |
| 6 | Evaluation & Revision | Mengevaluasi iklan |
| 7 | Product Presentation | Menyiapkan presentasi |
| 8 | Machining Product Expo | Presentasi & promosi produk |
Materi tersebut membentuk satu project-based learning yang utuh: siswa mengenal → menganalisis → mendeskripsikan → menawarkan → menciptakan → mengevaluasi → mempresentasikan → mempromosikan produk hasil karya Teknik Pemesinan.
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